Release time: Wednesday, September 26, 2018
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Maersk reported that, effective Oct. 1, it will combine its three regional carrier brands, MCC Transport, Sealand, and Seago Line, under one company that will be named "SeaLand - A Maersk Company".

The Copenhagen-based carrier said the new structure will help strengthen brand recognition and ensure clarity for customers.Additionally, Danish shipping giant A.P. Moller-Maersk said it will integrate its liner shipping service and its Damco supply chain services operations and sell them starting January 1st.

As Maersk products and services, the latest step in the company's multi-year strategy to position itself as an end-to-end supply chain management provider instead of just an ocean freight carrier. Skou has said the overarching mission is to deliver simplified, interconnected, end-to-end services with Maersk being the customer's only point of contact

In February, Maersk CEO Soren Skou laid out an ambitious strategy to transform the company over the next 3 to 5 years into a global integrated logistics provider carrier to match the likes of FedEx Corp., UPS Inc., and DHL Express.

In order to improve the ocean shipping operations, they arrange the transfer of personnel. Maersk's integrated operation will be run by Vincent Clerc, the company's chief commercial officer. Damco COO Saskia Groen In't Woud was named the CEO of the freight forwarding unit.

Maersk plans to would expand or deepen penetration in areas like trade finance and facilitation, and warehousing and distribution.Damco's responsibility is products service,reporting to Clerc.Damco's freight forwarding business, which serves customers requiring air freight services or multi-carrier options in ocean freight, will continue to be run as an independent business under the Damco brand.
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