THE MYSTERY OF LOGISTICS AND SUPPLY CHAINS | Sowoll

Release time: Friday, August 31, 2018
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Keep food fresh and move it fast: That’s the heart and soul of FreshDirect’s farm-to-fork model. Facing a busier — and increasingly demanding — click-to-shop marketplace, the reinvented grocer serves the Northeast with next-day home delivery of food items and perishable groceries ranging from fresh fish to ice cream.

Along with other e-commerce food suppliers, including retail giants like Amazon and meal kit provider HelloFresh, FreshDirect faces a long list of logistical challenges — and is gambling that they just may have the answer.

In order to manage a full inventory of products that must be delivered at peak quality, FreshDirect constantly evaluates its logistics. Their automated distribution center — outfitted with 9 miles of conveyor belts and fine-tuned with the knowledge gathered over 16 years in business — offers a completely new take on food handling for the future.



“It takes us less than a day to get it down here from the boats.” Referring to harpoon-caught swordfish from Nova Scotia, FreshDirect Co-Founder David McInerney speaks from the groundbreaking logistics hub serving as online grocery provider FreshDirect’s new home in the Bronx, New York. Taking on ingrained supply chain standards and reinventing food shopping as we know it, the company brought in over $600 million in revenue in 2017 and already has an eye to the next step.

FreshDirect’s model is focused on supplying the best fresh food available, quickly and locally. With the support of an efficient, streamlined hub, the company is poised to add inventory and expand their customer base while enhancing overall quality.
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