How much will Amazon move the needle on last-mile logistics? | Sowoll

Release time: Wednesday, July 04, 2018
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The logistics industry (and everyone else) will watch for Amazon’s next move

Amazon’s latest delivery program is not its first attempt to gain more control over its logistics, and it’s unlikely it will be the last.

“Amazon seems to be on the cusp of making more major moves into logistics. We wouldn’t be at all surprised to hear more big announcements this year,” O’Donnell said. “This could be the tip of the iceberg.”

Amazon continues to move quickly in developing its only capabilities, Wedekind said, and “underscores the importance of transportation in a rapidly changing marketplace.”

If Amazon’s program is successful in the long run, the e-commerce giant will have lowered the barrier to entry into the logistics industry, said Fab Brasca, GVP solution strategy, supply chain execution at JDA Software.

Most analysts agree, Amazon’s program is a good idea, and while it may have a bumpy start, it shows promise in the long term.

“If this were anybody else, I would say it would be disastrous,” Davis-Sramek said. “Trying to organize, design and run a transportation network is incredibly difficult. But if anybody can do it, it’s Amazon.”
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